You've all had the experience of wanting to unlock that next level, find the hidden Easter egg, snag the coolest, rarest gear. These same incentives lead to the invisible learning of vocabulary. The stars kids gather to reach higher levels, and the coins they use to buy cool swag, are only available once they've completed the word games!

We know that one exposure is simply not enough to really learn a word. That's why we've designed our books and games to be used together, unlocking a funner, richer way to boost vocabulary. Learn more!

Our Word a Day books are kids’ daily dose of rich, descriptive vocabulary for all aspects of storytelling, from describing characters’ appearance, actions, and emotions, to creating vivid, memorable story worlds. They're designed to help kids foster all-important word awareness, with an array of ideas on how to use each word, including synonyms, word pairs, and examples of the word used in classic children’s books.

Research shows that learning words “little and often” is 90% more effective than cramming lots of words in one go. Experts believe this may be because learning in a bite-sized way means words are more likely to be stored in long-term memory.