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Where is Word Tag available?

Word Tag ® is available on both the Apple App Store and the Google Play Store. Happy adventuring!

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Learn with Songs

Meet Ask Armie – your child’s personal talk show

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After each day’s Word Tag adventure, your child can unlock a brand‑new experience: the “Ask Armie” talk show. Using the microphone on their device, children become the guest of honour, chatting directly to Armie and receiving fun, clever responses that make new words come alive. It’s a simple, playful way to bridge the gap between learning vocabulary in a game and owning those words in conversation.

Built for oracy and confidence

Practice speaking – Ask Armie encourages kids to express their ideas clearly and use vocabulary confidently, building oracy skills.
Use words in context – Rather than just memorising definitions, children talk to Armie about the things they’ve discovered in Word Tag, reinforcing understanding through real conversation.
Engaging and imaginative – The experience feels like a late‑night talk show, with Armie’s “ears perked with interest” and witty replies that keep kids curious.

Safety you can trust

We designed Ask Armie from the ground up to keep kids safe while letting them explore language. Every message goes through multi‑layered safety checks before Armie responds. The system immediately intervenes on critical issues such as crisis language, abuse disclosures or requests to meet in person, filters out age‑inappropriate topics and personal information, and uses contextual intelligence to distinguish normal childhood talk from harmful content. Responses are tiered: low‑level issues are gently redirected to safe topics, medium‑level concerns are met with age‑appropriate explanations, and any critical issue triggers an immediate escalation and may pause the conversation.

If children ask about privacy, Armie provides honest, age‑appropriate answers, explaining that parents or guardians can access conversation history for safety. Technical safeguards such as message‑length validation, audio‑duration limits and rate‑limiting help prevent spam or abuse. All exchanges are logged for quality and safety monitoring and personal information is redacted.

Peace of mind for parents

Word Tag is already 100 % ad‑free, kidSAFE/COPPA‑approved and trusted by thousands of families. With Ask Armie, you can watch your child’s vocabulary flourish knowing that our real‑time safety guardrails and retrospective monitoring dashboard work together to protect them. Parents can review conversations and see how their child is using new words, turning the feature into a shared learning experience.

Ready to hear your child’s new words in action? Finish the day’s Pop Quiz and let Armie’s talk show begin.

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Word Tag ® unites learning and fun through gameplay by immersing kids in an open-world adventure where they are able to interact with over 1000 words per year, personalized to their individual learning level. Word Tag ® is designed so kids learn new vocabulary as they earn rewards.

Active engagement:

Word Tag ® engages kids with new words. Retention significantly increases when kids enjoy their learning experience.

Word repetition:

According to research, learners need several encounters with a word to add it to their vocabulary. Word Tag ® repeats word exposure enough times to guarantee retention.

Learning progression:

Research also demonstrates that games can provide constructive feedback and a feeling of accomplishment. Word Tag ® allows players to try until they succeed, tailoring content to skill level.

Self-directed learning:

Free play and exploration are crucial for learners’ cognitive development, cultivating curiosity and a desire to learn. In Word Tag ®, players work at their own pace to complete word collections full of rich vocabulary. They get to choose how long and how often they want to play (and learn)!

Character-based learning:

Interacting with fictional characters like Roxy and Wolfgang is educationally and psychologically beneficial for kids. A child is more likely to retain new information when it is presented to them by a character.

Mrs Wordsmith

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