Privacy policy

This Privacy Policy was last updated on 26 March 2024.

Welcome to our privacy policy (this “Privacy Policy”).

This Privacy Policy explains how information about you is collected, used, and shared by Hatch House Games Limited, trading as Mrs Wordsmith (hereafter “we,” “our,” or “us”). This Privacy Policy is intended to inform account holders (which may be a parent, guardian, or teacher) (“you” or “your”) and users (which may be a child or school student using our services through your account) (hereinafter each a “user” and together the “users“) about how we may collect and use the personal information provided through the use of and access to our website, mobile applications, and other services or interactions between you and any user and us as service provider (collectively, the “Services”), the manner in which we may use such information, how we protect it, and the choices available regarding our use of such information.

We are committed to providing safe, educational, and entertaining services to our customers and their children. We take your privacy seriously, particularly where your children are interacting with our products.

We may modify or supplement this Privacy Policy from time to time by posting those changes on this page. Any changes will become effective as of the date of posting. Please review this Privacy Policy often so you are always fully informed of any changes.

This Privacy Policy is binding on all those who access, visit, and/or use the Services, whether acting as an individual or on behalf of an entity. If you do not agree to be bound by this Privacy Policy, then do not access or use the Services.

This Privacy Policy is part of our Terms of Use, which govern your use of the Services. By using the Services, contacting us to inquire about the Services, or otherwise providing us with information, you consent to our Privacy Policy and agree to our Terms of Use.

Depending on your location, you may be subject to different protection standards and broader standards may therefore apply to some. In order to learn more about the protection criteria, please refer to the applicable section below.

If you have any questions about this Privacy Policy, please contact us as directed below.

This Privacy Policy is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

1. Important Information and Who We Are

Purpose of this Privacy Policy

This privacy policy aims to give you information on how Hatch House Games Limited collects and processes your personal data through your use of the website and apps, including any data you may provide when you:

purchase or download our products;
use our services;
create an account on our website or one of the apps;
request marketing to be sent to you;
enter a competition, promotion or survey; or
give us feedback or contact us.

We also collect information, such as anonymous usage statistics, by using cookies, server logs, and other similar technology.

Children’s Data Protection and Parental Responsibility

We recognize the importance of children’s safety and privacy. The Services are not intended for use by any children under the age of 13 without adult supervision and oversight. We do not request, or knowingly collect, any personally identifiable information from children under the age of 13 except as detailed in this Privacy Policy. Minors under the age of 18 may use the Services only under the supervision of a parent or legal guardian who agrees to be bound by our Terms of Use. If you are the parent or legal guardian of a child under 13 who has provided her or his information to us, you will be required to provide affirmative consent for us to collect the information necessary to operate the Services. If you are not the parent or legal guardian of users who utilize the Services, none of those users may be under 13 at the time of their use of the Services without first providing us evidence, to our satisfaction, of the affirmative and informed consent of the parent or legal guardian of such user by email at privacy@mrswordsmith.com.

Changes to this Privacy Policy and Your Duty to Inform us of Changes

We keep our privacy policy under regular review. This version was last updated on the date indicated above.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us or if you are aware that any personal data we hold is inaccurate.

Third Party Links

The website may include links to third party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

The apps do not have external third party links, but we do collect information, such as anonymous usage statistics, by using cookies, server logs, and other similar technology.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (i.e., anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

Contact Data includes billing address, delivery address, email address and telephone number(s) of the account holder (which may be a parent, guardian or teacher).
Identity Data includes:

account holder first name and last name, school and class if applicable; and
user (child or school student) first and last name, date of birth, age, and grade.

Financial Data includes account holder payment information such as card details.
Marketing and Communications Data includes account holder preferences in receiving marketing from us.
Profile Data includes:

Account holder and user login details - email address and password;
purchases/orders placed by the account holder or downloads of apps or digital content from our website;
account holder interests, preferences, feedback, reviews, and survey responses;
user language;
user learning and game progress; and
user-generated audio.

Technical Data about account holders and users includes:

internet protocol (‘IP’) address;
your login data;
your browser type and version;
time zone setting and geographical location (through IP address);
browser plug-in types and versions;
operating system and platform; and
other technology on the devices account holder’s and user's use to access our website; and
unique user IDs that we ascribe to account holders and users.

Transaction Data includes details about:

payments to and from account holders;
deliveries to account holders and any returns; and
details of products account holders have purchased/ordered or downloaded from us.

Usage Data includes information about how:

account holders and users use our products and services; and
account holders respond to direct marketing that we send.

Location Data includes (but is not limited to):

your general location data (e.g., IP address), and, with your permission, the precise location of your mobile device.
Please note that for most mobile devices, you can manage or disable the use of precise location services for all applications in the settings menu of your mobile device.

We may also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

We use mobile analytics software to allow us to better understand the functionality of our mobile software on your device. This software may collect information such as aggregated usage and performance data. We do not link the information we store within the analytics software to any personal information you submit within the Services.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter with you. In this case, we may have to cancel a product or service you have with us.

If You Fail to Provide Personal Data

Where we need to collect personal data by law or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products/services). In this case, we may have to cancel the provision of the products/services but we will notify you if this is the case at the time.

3. How is Your Personal Data Collected?

We use different methods to collect data from and about accounts holder and users including through:

Direct interactions with the account holder. You may give us your Identity, Contact, Financial and Transaction Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

purchase or download our products;
create an account on our website or in an app;
request marketing to be sent to you;
enter a competition, promotion or survey; or
give us feedback or contact us.

Interactions with school account holders via Clever and Wonde platforms. The disclosure of school student user personal data through these platforms is solely controlled by the school account holder and/or teachers.
Automated technologies or interactions. As account holder and/or users interact with our website or apps, we will automatically collect Technical Data about their equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.
Third parties. We will receive personal data about account holders from various third parties as set out below:

Technical Data from:

analytics providers;
advertising networks; and.
search information providers.

Transaction Data from payment processing and delivery service providers such as Shopify and PayPal.

Cookies

For more information about the cookies we use, please see cookie policy below.

4. How We Use Your Personal Data

We will only use personal data when the law allows us to do so. Most commonly, we will use personal data in the following circumstances:

where we need to perform a contract, we are about to enter into or have entered into with the account holder;
where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and
where we need to comply with a legal obligation.

You have the right to withdraw consent to marketing at any time by contacting us at privacy@mrswordsmith.com. The withdrawal of consent will not affect the lawfulness of any processing that took place before the withdrawal.

Purposes For Which We Will Use Your Personal Data

We have set out below, in a table format, a description of all the ways we plan to use personal data and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process personal data for more than one lawful ground depending on the specific purpose for which we are using your personal data. Unless detailed, the following purposes are for the processing of account holder personal data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose / Activity	Type(s) of Data	Lawful Basis for Processing, Including Basis of Legitimate Interest
To register you with a customer account on our website or app.	Contact Identity Profile Location Usage Technical	Performance of a contract with you.
To create user (child and school student) accounts for our products and apps.	Contact Identity- users Profile- users Technical - users Usage - users	Performance of a contract with you. Explicit Consent. Necessary for our legitimate interests (provide users with our products/services and ensure users benefit from these).
To process and (where applicable) deliver your orders, including managing payments, fees and charges. For delivery and returns, we will share your personal data with our delivery providers. For payments, we will share your personal data with one of our payment providers.	Contact Identity Financial Transaction Marketing and Communications	Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interests (to keep our records updated and to study how users use the Services)
Recovering money owed to us.	Contact Identity Transaction	Necessary for our legitimate interests (to recover debts due to us).
To manage our relationship with you, which will include: notifying you about changes to our terms or privacy policy; asking you to leave a review or take a survey; account management.	Contact Identity Marketing and Communications Profile Usage	Performance of a contract with you. Necessary to comply with a legal obligation. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).
To enable you to monitor and maintain progress across devices, track progress, receive learning personalisation	Contact Identity- users Profile- users Usage - users	Performance of a contract with you. Necessary for our legitimate interests (provide you with our products/services and ensure users benefit from these)
Integration with school data systems (via Clever/Wonde) to provide automatic rostering of teachers and school students into classes	Contact Identity- users Profile- users Usage - users	Performance of a contract with you. Necessary for our legitimate interests (provide you with our products/services and ensure users benefit from these)
To enable you to partake in a prize draw, competition or complete a survey.	Contact Identity Marketing and Communications Profile Usage	Performance of a contract with you. Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business).
To administer and protect our business, our website, and apps including: troubleshooting; data analysis; testing; system maintenance; support; reporting; and hosting of data.	Contact Identity Technical Usage	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise). Necessary to comply with a legal obligation.
To deliver relevant website and app content and advertisements to you and to measure and understand the effectiveness of the advertising we serve to you.	Contact Identity Marketing and Communications Profile Technical Transaction Usage	Necessary for our legitimate interests (to study how customers use our products and services, to develop them, to grow our business and to inform our marketing strategy).
To use data analytics to improve our: website; apps and performance of users; products and services; marketing and campaign performance; customer relationships and retention; personalised learning experiences for users.	Technical - users Usage - users	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website and apps updated and relevant, to develop our business and to inform our marketing strategy).
Provide school student performance data to teachers via the dashboard.	Identity- users Profile- users Usage - users	Necessary for our legitimate interests (provide you with our products/services and ensure users benefit from these)
To form a view on what products and services you may want, need or be of interest to you and to make suggestions and recommendations (via our website or apps) to you about products and services that may be of interest to you.	Contact Identity Marketing and Communications Profile Technical Usage	Necessary for our legitimate interests (to develop our products and services and to grow our business).
To send you suggestions and recommendations about products and services that may be of interest to you (i.e. marketing).	Contact Identity Marketing and Communications	Consent.
To create aggregate data.	Profile – users Technical – users Transaction Usage - users	Necessary for our legitimate interests (to understand users of the website and apps – e.g. which demographics purchase which products, where they are located etc.).
Gather audio clips to gauge accuracy and understanding.	Profile	Necessary for our legitimate interests (to track competence and improvement of language skills)

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Marketing – Account Holders and Schools Only

You will only receive marketing messages from us if you have permitted these or requested these from us.

You can ask us to stop sending you marketing messages by:

following the opt-out links on any marketing message sent to you; or
contacting us at any time.

However, where you opt out of receiving these marketing messages, we may still continue to process your personal data for other purposes.

We will not share your personal data with third parties for marketing purposes.

5. Disclosures of your Personal Data

Why We May Share Your Data

We may share your personal data with the parties set out below for the purposes set out in the table above as well as the following:

External Third Parties as set out in the Glossary;
Third parties to whom we choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers (where they are acting as our processors) to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

Your data, including personal data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal data, to the United States and process it there.

Your consent to this privacy policy followed by your submission of such information represents your agreement to that transfer.

We will take all the steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this privacy policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal data.

7. Data Security

We incorporate commercially reasonable safeguards to help protect and secure your personal information. However, no data transmission over the Internet, mobile networks, wireless transmission, or electronic storage of information can be guaranteed 100% secure. As a result, we cannot guarantee or warrant the security of any information you transmit to or from the Services, and you provide us with your information at your own risk.

If you have any questions about security on the Services or if you become aware of any unauthorized use of an account or suspect a security breach, notify us immediately via email at privacy@mrswordsmith.com. If our security system is breached, we will notify you of the breach only if and to the extent required under applicable law.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for (including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements). We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. Otherwise, we will erase your personal data promptly once it has been (so far as we are able to establish) over 12 months since you last visited our website.

In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9. Your Legal Rights

STATE PRIVACY RIGHTS

Under some U.S. state laws residents may have the rights listed below.

Right to Know: The right to request the personal data that we collect, use or disclose and information about our data practices;
Right to Request Deletion: The right to request that we delete the personal data we have collected about a user;
Right to Opt-Out of Data Sales: The right to restrict the sale to third parties of a user’s personal data that we have collected;
Right to Non-Discrimination: The right to not be discriminated against for exercising any of these rights;
Right to Correct Information: The right to update or correct the personal data that we collect;
Right to Limit Use or Disclosure of Sensitive Personal Information: The right to limit the use and disclosure of Sensitive Personal Information (as defined under the CPRA);
Right to Access Information Related to Automated Decision Making: The right to inquire about our logic involved in automated decision-making applied to personal data we collect; and
Right to Opt-Out of Automated Decision-Making Technology: The right to request a user’s removal from having automated decision-making applied to a user’s personal data that we collect.

To request further information pursuant to a user’s “right to know” or to request deletion of personal data pursuant to the user’s “right to request deletion”, please contact us at privacy@mrswordsmith.com.

We will acknowledge receipt of such request within 10 business days, and provide a substantive response within 45 calendar days, or inform the user of the reason and extension period (up to 90 days) in writing.

Only a user or an authorized agent may make a request related to such user’s personal data. Note that to respond to a user’s requests to access or delete personal data as outlined in applicable state laws, we must verify the user’s identity.

EEA PRIVACY RIGHTS

If you are a resident of or located within the European Economic Area (EEA), you have certain additional data protection rights. These rights include (please click on the links below to find out more about these rights):

If you wish to exercise any of the rights set out above, please contact us by email at privacy@mrswordsmith.com.

No Fee Usually Required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What We May Need From You

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time Limit to Respond

We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

App-Specific Guidance

An account holder can review, change, prevent the further use of, or delete, the information they provided when registering for a Service, including by adding or removing Child Users to the Account, by updating information through the Parent or Guardian Section of the Service.
When we change or delete any Personal Information at your request, we will make good faith efforts to make the changes in our then-active databases as soon as reasonably practicable. Changing setting options may not result in immediate changes to the settings, which are subject to our operations and maintenance schedules.

Retention of Information

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

We will also retain usage data for internal analysis purposes. Usage data is data collected automatically either generated by the use of the Services or from the Services’ infrastructure itself (for example, the duration of a page visit). Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of the Services or we are legally obligated to retain this data for longer periods.

Transfer of Information

Your information, including personal information, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including personal information, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all the steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy Policy and no transfer of your personal information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Personal Information

Disclosure for Law Enforcement - Under certain circumstances, we may be required to disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Legal Requirements

We may disclose your personal information in the good faith belief that such action is necessary to:

To comply with a legal obligation
To protect and defend our rights or property
To prevent or investigate possible wrongdoing in connection with the Services
To protect the personal safety of users of the Services or the public
To protect against legal liability

Security of Information

The security of your personal information is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Please note that we may ask you to verify your identity before responding to such requests.

Should you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority; however, we hope that we can assist with any queries or concerns you may have about our use of your personal information first.

For more information, please contact your local data protection authority in the EEA.

10. Glossary

LAWFUL BASIS

“App” or “Apps” means the Readiculous or Word Tag games (including schools) available for download on the Apple iOS App Store and the Google Android Play Store.
“Consent” means processing your personal data where you have signified your agreement by a statement or clear opt-in to processing for a specific purpose. Consent will only be valid if it is a freely given, specific, informed, and unambiguous indication of what you want.
“Legitimate interest” means processing your personal data to pursue a particular legitimate interest (whether ours or those of third parties). We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
“Performance of contract” means processing your personal data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering such a contract.
“Complying with a legal obligation” means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

11. Third Parties; Additional Rights

EXTERNAL THIRD PARTIES

Hatch House Games Limited uses a variety of third-party service providers to help us provide services related to our own services. We hold Data Processing Agreements (DPA) in place with all the third-party services, that guarantee that adequate safeguards are put in place with respect to the protection of such Personal Data. We do not sell personal information to third parties. You can contact us with questions regarding these third parties' data practices.

The following are examples of these:

Payment processing providers (acting as controllers):

PayPal, Inc. (incorporated and registered in Delaware, USA with company number C3842984 and whose registered office is at 2221 North 1st Street, San José, CA 95131);
Shopify Inc. (incorporated and registered in Canada with company number 847871746 and whose registered office is at 151 O'Connor Street, Ground Floor, Ottawa, ON, K2P 2L8); and
Stripe Inc. (incorporated and registered in Delaware with company number 270465600 and whose registered office is at 510 Townsend Street, San Francisco, CA 94103).

Delivery service providers (acting as controllers):

Shipbob Inc. (incorporated and registered in Delaware, USA with company number 5531564 and whose registered office is at 120 N. Racine Avenue, Suite 100, Chicago, Illinois).

Service providers (acting as processors):

Amazon Web Services EMEA SARL (incorporated and registered in Luxembourg with company number B186284 and whose registered office is at 38, Avenue John F. Kennedy, L - 1855), a provider of cloud computing and storage services;
Appsflyer UK Ltd (incorporated and registered in England and Wales with company number 10246990 and whose registered office is at 5th Floor Merck House, Seldown Lane, Poole, BH15 1TW), a provider of data analytics services;
Google UK Limited (incorporated and registered in England and Wales with company number 03977902 and whose registered office is at Belgrave House, 76 Buckingham Palace Road, London, SW1W 9TQ), a provider of data analytics services;
Wonder;
Clever;
DeltaSNA (Unity);
Qonversion;
Sentry;
Gorgias;
MiriGrowth;
PlayTestCloud;
Klaviyo;
Firestore; and
Neo4J Aura.

ADDITIONAL LEGAL RIGHTS

You have the right to:

request access to your personal data (commonly known as a ‘data subject access request’). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it;
request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us;
request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you (if applicable) at the time of your request;
object to processing of your personal data where we are relying on a legitimate interest and there is something about your situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms;
request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

if you want us to establish the data’s accuracy;
where our use of the data is unlawful but you do not want us to erase it;
where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims;
you have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it;

request the transfer of your personal data to you or to a third party. We will provide to you (or a third party you have chosen) your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you; and
withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

12. Cookie Policy

Our website uses cookies to distinguish you from other users of our website. (For ease, we also refer to technology similar to cookies used in our apps as ‘cookies’.) A cookie is a small file of letters and numbers that we store on your device, if you agree. This helps us to provide you with a good experience when you browse our website and allows us to improve our website.

Currently, we do not respond to internet browser ‘do not track’ requests/signals.

We use the following cookies:

Strictly Necessary Cookies. These are cookies that are required for the operation of our website. They include (for example) cookies that:

enable you to log into secure areas of our website;
use a shopping cart; or
make use of e-billing services.

Analytical or Performance Cookies. These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works. For example, by ensuring that users are finding what they are looking for easily.
Functionality Cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting Cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

How can I manage my cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. All cookies will expire after 12 months (at the latest).

For more information about cookies, you can visit About Cookies.

You can also choose how web browser cookies are handled by your device via your browser settings. Some devices allow you to control this through your device settings. If you choose not to receive cookies at any time, websites may not function properly and certain services will not be provided. Each browser and device is different, so check the settings menu of the browser or device to learn how to change your settings and cookie preferences.

You can find information on how to manage cookie settings on certain browsers via the following links:

To find information relating to any other browsers, visit the browser developer's website.

For more information and to opt-out of receiving targeted ads, you can visit the following websites:

You can also choose not to be included in Google Analytics here.

Please note, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out.

While you may opt-out based on the links above, please be aware that advertisements on third party websites that contain the AdChoices link, and that link to our privacy policy, may have been directed to you based on anonymous, non-personal data collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt-out of the advertising partners’ use of this information for interest-based advertising purposes.

If you would like more information about the cookies used on our website, please contact us.

13. Changes in this Privacy Policy; Questions and Comments

CHANGES IN THIS PRIVACY POLICY

We reserve the right to modify and update this privacy policy at any time by posting an amended version of the statement on the Services. Please refer to this policy regularly. If at any time we decide to use personal information in a manner different from that stated at the time it was collected, we will notify you either on the Services or via email.

QUESTIONS AND COMMENTS

If you would like to provide feedback to us about this privacy policy, or if you have any questions, please contact us at privacy@mrswordsmith.com.

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